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Show Concept
From a sea of reality shows, emerges a new series that makes a real difference in the lives of others. Specialty licensed contractors and tile & marble experts, James and Cheryl Hughes host Trade 4 Life, a new reality show that not only gives back…but that offers individuals who need it most an opportunity to learn and acquire a trade for life.
The series is a compelling, new inspirational show where everyone wins! Hosted by the Hughes, along with leading industry professionals, Trade 4 Life takes contestants on an emotional journey that involves challenges, provocative tests, adversity and eliminations. Each team will work under the supervision of the Hughes and their support cast, as they struggle to push through the physical and mental barriers that each challenge brings. The show utilizes the couple's talent and background as licensed contractors, to groom and grow individuals into burgeoning specialty contractors. In the end, one final cast member will win thousands of dollars and most importantly, a chance to start over.
Trade 4 Life is a cable television and/or network-ready show that offers the highest quality entertainment and informational programming, while touching on a broad range of personal and professional issues. It is a reality show that offers contestants a chance of a lifetime to makeover their lives, while giving back to the community and others.
In partnership with nonprofit organizations and corporate clients, Trade 4 Life addresses important issues that plague individuals…families…and communities. By harnessing the undeniable power of television and the digital space, the show provides a different dose of reality that empowers, uplifts and rebuilds lives one task-one day-one person at a time. Trade 4 Life is on-air and online television that makes a difference.
The Trade 4 Life Executive Team
Executive Producers
Cheryl & James Hughes
James and Cheryl Hughes have already left an indelible mark in the world of home improvement and design. From their humble beginnings and entry into the industry in Las Vegas, Nevada, the Hughes began their family-based business, Art Force. They have since established themselves as leading licensed contractors specializing in extraordinary marble and tile designs. Using their background and skills, the Hughes created and developed Trade 4 Life, out of their passion to teach and pass on their craft…and change lives for the better.
Golden Street Entertainment
Golden Street Entertainment is a full service production company that offers video and digital media production that include, but is not limited to television show production, TV commercial production, corporate video production, web video production and post production services. Golden Street has served as directors, script writers, cinematographers, compositors, and audio & visual effects experts for a diverse clientele.
Nikki Barjon
Nikki Barjon has garnered a stellar reputation for helping to brand and shape some of the largest brands in the world including, Lifetime Television, BET.com, Ford Motors, former Olympian, Marion Jones, and leading television syndicate, KingWorld, whose products include The Oprah Winfrey Show, Martha Stewart, Ananda Lewis Show, Hollywood Squares and Jeopardy, amongst others. Barjon has supported and spearheaded communications efforts for many major networks and television shows, including Lifetime Television, KingWorld, CBS, HBO and others. Additionally, Barjon is credited with driving some of the most dominant brands in sports, television and entertainment including, Atlanta Braves All Star, Brian Jordan, top-rated syndicated radio host, Warren Ballentine, veteran NFL star, Ray Buchanan, former Olympian, Marion Jones, legendary comedian, John Witherspoon, as well as corporate clients including Ford and Metro Sports.
Strategic Partnerships and Sponsorships
Willie Howard
Originally from Chicago, Illinois, Willie Howard serves as an integral part of the TRADE 4 Life team. With more than 15 years of executive management Howard contributes invaluable insight to the Trade 4 Life production team. As a member of the creative team, Howard focuses on forging innovative marketing and sponsorship alliances for the TRADE 4 Life brand. He has a proven track record in operations with a focus on increasing growth and profitability through strategic planning. He is married to Jennifer Howard the love of his life for 41 years and has one 28 year old son who resides in Chicago. Howard currently resides in Atlanta, Georgia.
STAY CONNECTED
Can't wait for the full season of Trade 4 Life? Neither can we! Sign up now and stay in the loop with the TRADE 4 Life blog, digital outlets and website. We will continue to provide inside news and behind the scenes takes on the Trade 4 Life crew and cast and contestants.
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